The Power of the Producer
A letter from CEO, Tasha Kennard
Every product tells a story.
At Thistle Farms, that story begins with a woman—her hands, her skill, her courage, and her decision to step into something new. It is a story of resilience, yes, but also of possibility. Because behind every candle poured, every body care product crafted, every item placed on a shelf, every coffee served, there is something deeper at work.
There is dignity.
There is purpose.
There is a pathway forward.
Our justice enterprise exists to create that pathway.
When we talk about the power of the producer, we are talking about more than employment. We are talking about the opportunity to create, to contribute, and to be valued—not for where you’ve been, but for what you bring.
For the women at Thistle Farms, work is not just about earning a paycheck. It is about rebuilding confidence, developing skills, and reclaiming a sense of agency. It is about showing up each day and knowing that what you do matters.
And it does.
Because our work doesn’t happen in isolation. It is part of a larger network—a community of artisan partners, makers, and entrepreneurs around the world who are also building lives through their craft. Through our shared trade model, we are committed to relationships that are rooted in fairness, transparency, and mutual respect.
We don’t just source products. We build relationships. We create partnerships.
We work directly with local and global artisans—many of whom are also survivors of exploitation or living in vulnerable economic conditions—to ensure they are paid fairly, supported consistently, and connected to a market that values their work. These relationships are not transactional. They are relational. They are built over time, grounded in trust, and sustained through shared purpose.
At the same time, our local enterprises—our manufacturing, retail spaces, and café—create opportunities right here in our own community. They generate jobs, foster connection, and contribute to a local economy that thrives when we choose to invest in one another.
This is the beauty of what we are building.
A product made in Nashville can support a woman rebuilding her life here, while also connecting to a global network of artisans doing the same in their own communities. A purchase made in our shop or café ripples outward—strengthening local impact while contributing to global sustainability.
This is what happens when we choose to buy direct.
This is what happens when we choose to know the story behind what we purchase.
This is what happens when we value people as much as product.
We create economies rooted in dignity and love.
We create systems where people can thrive—not just survive.
And we create a world that feels a little more connected, a little more just, and a little more hopeful.
But this only works if we do it together.
Every time you choose to support Thistle Farms—whether by purchasing a product, visiting our café, partnering with us as a retailer, or sharing our story—you are investing in people. You are fueling jobs. You are sustaining a network of artisans who depend on this work to support themselves, their families, and their communities.
You are affirming the power of the producer.
And that matters.
Because when we invest in people—when we create opportunities for meaningful work and shared trade—we don’t just change individual lives.
We strengthen communities.
We build resilience.
We create lasting impact.
At Thistle Farms, we believe that business can be a force for good. That the things we buy and the way we buy them can reflect our values. And that when we choose to support one another—locally and globally—we become part of something much bigger than ourselves.
So the next time you hold a product from Thistle Farms, I hope you see more than what’s in front of you.
I hope you see the hands that made it.
The story it carries.
And the future it is helping to build.
Because that is the true power of the producer.
