Social Media Coordinator

Social Media Coordinator

Social Media 

  • Strategy
    • Continually provide insights on best practices, strategic recommendations, and new opportunities for our social media presence
    • Set goals for growth, engagement, impressions, social marketplace sales, and social referral sales
    • Maintain a monthly scorecard of KPIs that demonstrate goals are achieved
    • Keep Thistle Farms on the cutting edge of new platforms and trends to help spread awareness
  • Content
    • Ensure a steady stream of content across Thistle Farms social media profiles including written, photo, and video through collaboration with Communications, Campaigns, and Creative team members
    • Primary steward of “Lives”, including scheduling, hosting discussions about content, securing guests, and preparing an agenda
  • Growth
    • Define demographics and psychographics of the optimal customer, donor, and advocate attributes
    • Set follower growth goals and create activations that help reach these goals including collaborations, contests, reels, and other methods of new follower acquisition
  • Engagement
    • Social Squad: Continually grow this group and maintain participation metrics
    • Engaging and responding to Comments and Direct Messages (approximately 1 -2 hours a day)
  • Revenue Generation
    • Manage catalog sync with social marketplaces in alignment with Thistle Farms product category organization, ensure products are synced for ‘shoppable’ posts and Facebook lives
    • Facilitating product launches on Facebook and Instagram shop
    • Managing the Facebook and Instagram Shop so that it reflects seasonal imagery and organization

Local Marketing

  • Securing opportunities to promote the Cafe' and Shop
  • Marketing Thistle Farms branded events (Sip & Shops, etc.) through promotional support to hit attendance goals

Web Content Management

  • Managing two Wix websites with content and imagery updates

Social Media Ad Management

  • Manage Social Media Ads to hit key performance and revenue metrics
  • Work with the creative team to develop assets to reach target audiences
  • Work with the Digital Marketing Manager to build and optimize social media landing pages
  • Work with the Communications Manager of compelling content and copy


  • Bachelor's degree in Marketing or Communication.
  • Minimum 1 to 3 years of relevant experience in social media and video content with proven success.
  • Social awareness and emotional intelligence to navigate complex and sensitive topics. 
  • Experience working in non-profit spaces and/or a trauma-informed care setting is ideal. 
  • Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities and solve problems.
  • Technically adept and experienced with online tools and systems.

Apply Here: